Picking a hotel in London isn’t an easy task, even in the Internet age, but when I was nudged in the direction of the Mercure London Bridge, I soon stopped dithering; it has a four star rating and comes recommended by Expedia, Hotels.com and Booking.com. I recently checked in for a one night stay, armed with my camera and notebook to report back to you.
If you’ve never heard of the brand before, here’s a quick primer. There are over 700 Mercure properties around the world, often with unique selling points, including the Ink Hotel in Amsterdam (part of the MGallery Collection), based in a former Dutch newspaper office. Closer to home, Hythe in Kent has the Imperial, a sprawling Victorian house complete with a spa and golf course. London has several different hotels under the brand, from Kensington to Greenwich, and a Hyde Park branch will open in October 2015.
On Friday I was part of a group of bloggers introduced to a new competition by Mercure Hotels, which aims to put the ‘six degrees of separation’ theory into practice. The theory, developed in 1929, says that everyone can be connected to everyone else on the planet by only six stages of communication or fewer. At the launch event we tested our social media skills with some blogger challenges, and soon realised how easily we could connect with strangers from all over the world, helped by the hashtag #6FriendsTheory.
It seems that the flat-pack furniture and free pencil purveyor IKEA has copped a lot of flak for its branded hotels scheme, which is set to be rolled out in no less than 50 European locations in the next five years.
The chain, which involves a partnership with Marriott known to be known as Moxy Hotels, will open its first branch in Milan in 2014, and already I can’t hide my excitement. Here’s a little story which goes some way to explain…
Back when the Croydon branch was brand spanking new and ready to be unwrapped, I was one of several lucky families who got to try out being not-so-mystery shoppers, drafted in by the big chiefs to help the staff get to grips with the sales and refunds process. We traipsed up to Croydon and got to wander round the store, as well as being given a list of items to buy and to return. As a reward, our primary school got a lovely shiny IKEA voucher, and I was hooked on the heady smell of meatballs, hotdogs and pine wood, not to mention the promise of free tape measures and pencils.
Calavera (Span. feminine noun) = skull. A travel blog with a love of culture, dark tourism and the unconventional.