We all know that travel writing is ridiculously competitive (hey, who wouldn’t want to tell the world about their adventures or, indeed, be paid to go on them in the first place?), but something I’ve noticed in the past year or so is how many lifestyle websites don’t even have an outlet for travel at all, despite it being just the thing that their readers would respond to.
Many that do offer holiday inspiration manage to drip-feed it through lengthy advertorials or commercial ventures that mean there’s no room for freelancers or bloggers to get a word in edge-ways The questions I’m left asking – how did this become okay? At what point did readers stop wanting genuine insight and travelogues and start wanting advertorial tied to competitions instead? I’d love to know, really I would.
It seems that the flat-pack furniture and free pencil purveyor IKEA has copped a lot of flak for its branded hotels scheme, which is set to be rolled out in no less than 50 European locations in the next five years.
The chain, which involves a partnership with Marriott known to be known as Moxy Hotels, will open its first branch in Milan in 2014, and already I can’t hide my excitement. Here’s a little story which goes some way to explain…
Back when the Croydon branch was brand spanking new and ready to be unwrapped, I was one of several lucky families who got to try out being not-so-mystery shoppers, drafted in by the big chiefs to help the staff get to grips with the sales and refunds process. We traipsed up to Croydon and got to wander round the store, as well as being given a list of items to buy and to return. As a reward, our primary school got a lovely shiny IKEA voucher, and I was hooked on the heady smell of meatballs, hotdogs and pine wood, not to mention the promise of free tape measures and pencils.
There’s nothing like dreaming big when you write a wishlist, so what better place to start than India? It’s a vast country and I’m sure I’m only aware of a small percentage of what there is to see, so I apologise if my plans involve going for the obvious rather than the hidden gems, but I’m only just getting to grips with it.
I’m hoping to visit either late in 2013 or early in 2014, with Jodhpur, Jaipur and Delhi being likely stopping points, but there are loads of other places I want to tick off. Here are just some of the experiences I’d like to have, the sights that have inspired me and the things I want to photograph, from the possible to the not-so-likely-unless-I-take-a-gap-year.
I love the travel blogging community – always one step ahead of technology, never afraid to try something new, these guys really are fearless. So, knowing what an intrepid lot they are, I let my imagination drift towards the future, about 100 years from now, imagining what they’d all be up to (assuming most of little old Planet Earth had been done to death). Here’s what I came up with, based on brief Twitter-style updates.
Check out my new post: discovering a new wormhole on my lunchbreak #wormholetravel
Still undecided on whether to take your Gap Decade on Mars or Jupiter? See my 3D videos
Cryogenic freezing blogger meet-up: don’t forget to request your defrost date for Independence Day in 2200, people! #Brr
So, I went back in time to the Middle Ages and made this virtual reality photo diary…
Clone holidays: what it’s really like to go on holiday with yourself and fight over the breakfast buffet
An expat’s view: why I emigrated to the Planet Zog
Read my new e-book guide on holidays for the over-120s – greycationers rule
Google Psychic: now Google can read our thoughts, what does this mean for bloggers?
Exclusive: vintage photos of the lost Brazilian rainforest
#TravJournoReq Can anyone recommend hotels in Hollywood with great flying car parking?
Street food on southern Mercury: my top ten suggestions
National Rail live debate: will trains ever run on time?
Post-Apocalypse travel seminar: how to beat the odds and survive
Whatever weird and wonderful inventions and discoveries that come to affect how and why we go on adventures, you can bet that a travel blogger will be the first to report back and they’ll give you the inside track. I, for one, can’t wait to see what happens next.
Yesterday, whilst at a Travel Massive meet-up, I took part in what can only be described as an awesome photo project which is set to go viral. The brainchild of Mario Cacciottolo, a BBC journalist based in London, Someone Once Told Me has a simple aim: to document those words of wisdom (or anger, or affection) that have stayed with you and been etched into your brain. Having six years of experience under his belt, Mario is a great photographer with an eye for detail, but he admits it wasn’t always this effortless. “When I first started, I had this really old camera from communist Germany and I didn’t even know what an aperture was,” he says candidly. He soon learned the ropes, posting one photo a day on his website for five years, which built a huge back-catalogue of personal experiences and memories brought to life under the lens.
We can’t always be having adventures in far-flung countries, as much as it pains me to say it, or we’d all be digital nomadic explorers. But we’re not, or at least, I’m not. So, how do you quench your travel thirst in between ticking another place off your Trip Advisor map, aside from doing practical things like catching up on sleep and, of course, getting yourself a kick-ass career? Here are a few of my suggestions.
1. Go to your local supermarket and find the ‘Beers of the World’ section. Then rejoice.
So, here’s the thing (without trying to sound like Siobhan Sharpe from the spoof documentary 2012). I was going to do one of those Travel Wishlist posts, but it got so long that I started separating it into categories like Long Haul, then smaller categories, and things got a bit ridiculous. It seemed only right to kick things off by focusing on the one country that’s on everyone else’s mind right now, as well as my own, and that’s Peru. Land of Paddington Bear and his marmalade sandwiches, photographer Mario Testino and a snazzy new documentary on BBC4 with a presenter who fearlessly jumps on rafts in jeans… I’m intrigued – are you?