Tag Archives: Flanders

The Centenary Calls in Flanders Fields

As the centenary of the Great War approaches, it’s fair to say that things are already hotting up on the tourism and publicity front.

Whilst I unfortunately missed the WWI talk at World Travel Market last year, due to clashes in my schedule, I did manage to pick up some poppy seeds from the Visit Flanders area and I will be planting them (despite my not-so-green fingered gardening ‘abilities’) in an effort to bring a part of this very real, global event home – I think that offering poppy seeds is a great marketing tool, but also a really personal way to get people involved. After all, the Great War was something that touched the lives of normal citizens and changed the future and fortunes of a whole generation.

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