There’s something about watching photogenic fashion tribes that conjures up a David Attenborough or Bruce Parry voice-over inside my head. Something that says I’m in the presence of a species fundamentally different to my own, no matter how much I might want to understand them or imitate them. Ultimately there’s a little bit of fear in not knowing what their next move might be, or whether they’re about to bare their claws. Welcome to London Fashion Week, where the beautiful and the strange gather.
We all know that travel writing is ridiculously competitive (hey, who wouldn’t want to tell the world about their adventures or, indeed, be paid to go on them in the first place?), but something I’ve noticed in the past year or so is how many lifestyle websites don’t even have an outlet for travel at all, despite it being just the thing that their readers would respond to.
Many that do offer holiday inspiration manage to drip-feed it through lengthy advertorials or commercial ventures that mean there’s no room for freelancers or bloggers to get a word in edge-ways The questions I’m left asking – how did this become okay? At what point did readers stop wanting genuine insight and travelogues and start wanting advertorial tied to competitions instead? I’d love to know, really I would.