Tag Archives: Travel Industry

Five Reasons Why Ikea’s Moxy Hotels Are A Good Idea

It seems that the flat-pack furniture and free pencil purveyor IKEA has copped a lot of flak for its branded hotels scheme, which is set to be rolled out in no less than 50 European locations in the next five years.

The chain, which involves a partnership with Marriott known to be known as Moxy Hotels, will open its first branch in Milan in 2014, and already I can’t hide my excitement. Here’s a little story which goes some way to explain…

Back when the Croydon branch was brand spanking new and ready to be unwrapped, I was one of several lucky families who got to try out being not-so-mystery shoppers, drafted in by the big chiefs to help the staff get to grips with the sales and refunds process. We traipsed up to Croydon and got to wander round the store, as well as being given a list of items to buy and to return. As a reward, our primary school got a lovely shiny IKEA voucher, and I was hooked on the heady smell of meatballs, hotdogs and pine wood, not to mention the promise of free tape measures and pencils.

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