Tag Archives: Travel Marketing

Against Blue Monday Marketing and the Trivialisation of Mental Health Issues

Ignorance sign in blue and white metal to signify ignorant behaviour. Displayed on white wall

Blue Monday, essentially the grimmest recurring day in the entire calendar, is nearly upon us. It’s a time when we’re supposed to be at our lowest, according to academic and merchant of doom, Cliff Arnall, whose dubious findings were based on calculations of average weather for the time of year, low motivation and high levels of debt.

The science behind it seems sketchy, but Blue Monday is basically an annual excuse for press release mayhem, when companies try to flog us things to cheer us up before our bank statements arrive. It thrives on the notion of low mood being permitted just once a year – if it helps, perhaps imagine it preceded by the word ‘cheeky’ – before normal service is resumed and we all just stop being so ungrateful. Yet the idea of low mood being self-indulgent, temporary or quickly diffused doesn’t gel with the one in four of us who will experience genuine mental health problems in our lifetime, especially the one in five of us who will have a depressive episode. read more

From Brolliday to Pity Break: Travel Buzzwords Waiting To Happen

Oblication, misadventure holiday and pity break: travel buzzwords to know

We’ve had ‘babymoon’, ‘baecation’, ‘minimoon’, ‘spacation’ and ‘staycation’. We’ve cringed at ‘glamping’, ‘greycation’ and countless other portmanteau travel terms invented to target certain audiences.

Here are some equally terrible potential buzzwords, not yet in common usage, that you might want to prepare for…

Brolliday

Holiday taken in the rainy season, because it’s cheaper. Pack your anorak and make sure that map is laminated, or live to regret it. Wonder why your glasses don’t have mini windscreen wipers. Drop your phone in a puddle and weep. Realise your shoes are nowhere near waterproof. Die a little inside. read more

The Lure of ‘Dark Tourism’

This week’s #TTOT (The Travel Talk on Twitter) chat topic is one that is very close to my heart: ‘Dark Tourism’. Regular readers will know that, not only does my blog name relate to all things deadly, but much of my content does too – in fact, I’ve only just enjoyed a Death and Debauchery tour of London, which opened my eyes to some of the tragic and traumatic stories that the city has to tell. Less recent exploits have included exploring Boston’s Granary Burial Ground, the wreck of the Mary Rose in Portsmouth and the Memorial to the German Resistance in Berlin. read more