Tag Archives: Travel PR

2013 in the Travel Industry

Whereas 2012 was all about home-grown Olympic pride and cities of culture in Slovenia (Maribor) and Portugal (GuimarĂ£es), 2013 was an altogether more complex and crazy year in the world of travel. I’ve picked out some of the highlights, from misguided tweets to far-flung Boris bikes…

PR was Bigger and Bolder

It’s safe to say that 2013 raised the bar in terms of travel PR stunts, with companies increasing their budgets and teaming up to create even better incentives for their competitions, aimed at bloggers or Joe Public. This was the year we saw My Destination’s BBB (Biggest Baddest Bucket List) winners crowned; we also witnessed BA’s Race The Plane challenge on Twitter, Lastminute.com’s search for a spontaneity champion, and Saga’s 50 day challenge for a 50-year-old travel writer. As for what 2014 holds, we’ll just have to wait and see, but I’m sure there will be some really creative ideas coming from competing PRs, possibly crossing into SEO as well as social media. These guys are at the top of their game right now.

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